Having grown up in the 90s talk show era of Oprah, Ricki Lake & Donohue I always knew I wanted to interview people, offer advice, and solve problems. I thought to be a national TV talk show host wasn’t within my reach and set my goal to something far more ‘realistic.’ I was going to work in the film business. The only hurdle was that I lived in Newcastle, Australia.
No problem. I’d also seen the TV show, Felicity, and landed myself a spot as an exchange student at Ohio University in the video production program and as living in the dorms as a RA (resident assistant.) Within a year I landed my first Hollywood internship at Miramax. I also scored a job interviewing celebrities at movie premieres. Great! Step 1 achieved. Interview celebrities. John Travolta, Kim Basinger, Joaquin Phoenix, are just a few of the hundreds of red carpet interviews I did as I sharpened my interview skills. I continued to work my way up the entertainment ladder also worked at Miramax in London, a talent agency in Sydney.
I still needed to be a talk show host. I was accepted as 1 of 10 students at The Australian Film Television and Radio school’s commercial radio broadcasting program. I ended up hosting my own syndicated radio show, Love Songs at Night across 22 stations. Finally, a talk show. Taking calls, solving problems and offering advice.
I created my entire brand around my identity of being plus size. Big Curvy Love was a plus-size fashion and lifestyle blog I put 7 years in to. My personality all about being ‘fat and funny.’ If my brand equity was gold coins, then all my coins were in the ‘plus-size’ jar. Then in 2017 I had weight loss surgery and lost 220lbs and everything changed.
First, I lost my audience (every time I posted a ‘thinner’ photo I’d lose thousands of followers.’ Then I lost my income & finally, I lost my identity and with it the articulation of my personal brand.
I’d spent my whole life climbing a mountain only to get to the top and discover I was on the wrong mountain. Now I had to start from scratch.
This time I wanted to do things differently so I got a new jar and put all my gold coins into The Talent Squad, this time I spent 3 years building a business (a podcasting agency) which was essentially another mountain.
Nope. I basically repeated the same mistake but instead of investing in a physical identity (fat), I invested in a business (The Talent Squad). I was yet again at the top of the wrong mountain.
It was only after this I realized that I should have been investing in myself “Kelly Glover.”
I set out to crack the code on how to build a future-proof my personal brand that could pivot. I started to research and examine the elements of an authentic, solid & sustainable personal brand and found that the key is creating a brand from the inside out instead of the outside in so your brand can withstand inevitable life changes.
Personal brand agility is crucial in the face of change.
As a coach, trainer, and consultant, I show you how to take control of your personal brand so you can climb the right mountain and put all your gold coins into the brand of you. This helps you be agile during change.
We are in the era of projectization AKA the gig economy so having clarity on who you are, what you stand for, and being able to articulate that to the right people is crucial.
According to US Labor Statics, 50% of the US workforce will be self-employed by the end of 2020. Now more than ever, we are all under pressure to adapt. Services are being commoditized and entrepreneurs need to differentiate through personal brand. Your personal brand is the one thing you have with you until you die (and beyond as it will outlive you!).
Your look, business, expertise might change but your core is constant.
In the context of change, an agile approach to re-invention is required to future-proof the business of you.
I AM a great fit for you if:
I’m NOT a good fit for you if:
Here’s what MIGHT be going on with you right now:
I typically help clients with:
I’m great at seeing in you what you can’t, asking the right questions, identifying opportunities, articulating your awesome & setting forth practical steps for change.