When you think of yourself as a ‘one-person business’, it reframes the concept of personal brand and allows you to objectively define and reinvent Brand ‘You.’
In the era of projectization, the gig economy, and service-based entrepreneurship we are all faced with the ongoing task of finding the next project, gig, and client. For most of us, this requires an ongoing process of reinvention.
In a commoditized marketplace, the differentiator is your personal brand. Having clarity on who you are, what you do, and how you do it is crucial. As a Certified Business Model You® Practitioner, I help you identify and articulate the business of you to the right people in the right way.