You’re smart! No matter how great you are sometimes you can’t see the label from inside the bottle. You need an external guide to be the ‘you’ to you and strategically help you figure stuff out.
I know this because for far too long I was in the same boat. I didn’t recognize my own expertise as a ‘zone of genius! Why? Because I honestly thought everyone could do what I did! I had no idea it seemed like a magic trick to everyone else.
When your expertise becomes automatic it’s easy to think what you do and how you do it is ‘normal.’
It was only through the eyes of others that I truly discovered a new level of depth in not only my expertise but also my personal and business story.
If you have been struggling to identify your diamonds or recognize they are a bit dusty and have the potential to sparkle then this good shine, then my Personal Brand Plan will absolutely be a gamechanger.
Your personal brand already exists. Is yours by default or design?
In the era of the gig economy and service-based entrepreneurship, we are all faced with the task of continually lining up the next ‘thing’.
Regardless of your industry or expertise, projectization is here and the big differentiator in a commoditized market is your personal brand.
Having clarity on who you are and what you stand for is essential to developing a clear message that accurately represents you. Alignment between your online and offline identity is crucial to making an impact and holding your audience’s attention.
To truly step into your spotlight you need a personal brand with a plan!