I SEE YOU…ready to share your expertise & story with the world!
You’re smart! You are the person who gives great advice and has the ability to change lives. You can see the brilliance in others but when it comes to you, you can’t see what makes you amazing (because your expertise and insight come so easily to you.)
No matter how great you are sometimes you can’t see the label from inside the bottle. You need an external guide to be the ‘you’ to you and strategically help you figure stuff out.
I know this because for far too long I was in the same boat. I didn’t recognize my own expertise as a ‘zone of genius! Why? Because I honestly thought everyone could do what I did! I had no idea it seemed like a magic trick to everyone else.
When your expertise becomes automatic it’s easy to think what you do and how you do it is normal to the point of being uninteresting.
It was only through the eyes of others that I truly discovered a new level of depth in not only my expertise but also my personal and business story.
If you have been struggling to identify your diamonds and dig up those gold nuggets deep in your brand then this personal brand process will be a gamechanger. This is your opportunity to finally take control and create your strategy.
In the era of the gig economy and service-based entrepreneurship, we are all faced with the task of continually finding the next client. Regardless of your industry or expertise, projectization is here and the differentiator in a commoditized market is your personal brand. Which, has the potential to shift your professional trajectory.
Having clarity on your purpose, a clear message that accurately represents you, and alignment between your online and offline identity is crucial in holding your audience’s attention and making an impact through your personal story.
Make no mistake, this doesn’t just ‘happen’ by default, rather it’s a well-designed and executed communications strategy. To truly step into your spotlight you need a personal brand with a plan!
If you want to truly step into your spotlight you need a personal brand with a plan.