Work with a consultant when you want a set of hands to implement your existing strategy.
A consultant works for you to complete a specific project or ongoing execution. They ‘do’ the ‘what’ you’ve already decided on.
A consultant is great for delegating and getting expert help on a specific topic that you don’t want to do or don’t know how to execute.
GO TO A CONSULTANT IF YOU
Already know what your strategy is and need to ADD SOMETHING NEW
“I want you to update my messaging for me.”
Want someone to MANAGE SOMETHING for you.
“I want you to manage my social media for me.”
Want to LEARN SOMETHING new
Know HOW TO DO SOMETHING
“I want someone to show me how to hire a VA.” SHOW ME/ EXPERT GUIDANCE
DON’T HIRE A CONSULTANT IF… your strategy is in flux.
Consultants will ask you tough questions upfront about your strategy so that they can do their work effectively to deliver on the existing strategy you presented them.
If you can’t answer the questions instantly with ease, it’s a BIG clue that you need to get clear and lock down that strategy AKA “thought-work” and then move forward and hire a consultant to implement and execute the plan/ strategy.
If you need help doing specific things – go to a consultant.
Work with a coach when you need to better execute your own work. through personal development and professional accountability. You already have a strategy in place and need to DIY.
A coach works with you regularly for a minimum of 3-6 months.
A coach is great at ongoing help with your mindset and accountability or when you want self-improvement. It’s less of the ‘what’ to do and more of the ‘how’ you do it.
GO TO A COACH IF…
You have behaviors holding you back from doing your best work (like procrastination or prioritization.)
You know exactly what you want to accomplish but are struggling to push yourself to do it
You want to be a better… business owner etc
You want someone to hold you accountable and talk through your concerns regularly
Don’t hire a coach and expect them to figure out all the strategic details of your business and work hands on.
If you need to work on your mindset so you get better at doing the work – go to a coach.
A coach is NOT For you if you don’t yet know what you really want or what to do about it. You won’t know what questions to ask to get the type of help you need. Many of us hire a coach (because we are told we need one and other people have success) but wht you might actually need is a guide to strategically help you figure stuff out. This is a strategist.
A strategist works with you guiding you to figure out and develop a unique strategy.
A strategist works with you when you need them. Especially with in-depth thought work.
A strategist is great for figuring things out at the beginning, during changes, when problems arise, and at regular touchpoints.
BOTTOM LINE: If you need to figure things out – go to a strategist.
IP & EXPERTISE
STRATEGY: Identifies WHAT you need to do to meet your objective.
It’s high-level in terms of HOW it will be achieved and needs a timeframe for execution. Think of this as the ‘project.’
PLAN: Explains the steps of HOW the strategy (project) will be executed. It’s a project management plan used to execute the strategy.
A single ‘strategy’ may be executed under several different ‘plans’.